Thursday, October 30, 2008

Layaway Program

Times are tough. We know this. We are reminded everyday how bad the economy is by the nightly news and the roller coaster ride that is the stock market. However, the holidays are still right around the corner.

Penn Diamond Exchange is making it easier than ever to purchase that special diamond holiday gift. We are offering our biggest promotion and layaway offer ever. Here it is:

- 10% off some items***
- 5% down
- You make the layaway terms
- Item ships overnight at no additional charge the day the final payment is
received

Offer good for: Diamond Studs, Diamond Tennis Bracelets,
Diamond Tennis Necklaces, Diamond Eternity Bands, Loose Diamonds, And Engagement Rings

Here's an example:

- 2.00-2.05ct studs D-F color SI3/I1 clarity at regular price is $2,250.00
- 10% off price = $2,025.00
- 5% down the day of the purchase = $101.25
- Make payments any way you'd like through Dec. 23, 2008
- Item ships overnight at no charge for delivery the next day

Drastic times call for drastic measures. We here at Penn Diamond Exchange have answered the call and made it easier and more affordable than ever to purchase the holiday fift that she'll never forget.

ORDER EARLY - QUANTITIES ARE LIMITED!!!

Call for more details: 1-866-DIA-CERT or 1-866-342-2378
***10% off does not apply to all items. Please call to see what items are 10% off.

Monday, October 13, 2008

Anatomy of a Diamond


By understanding the anatomy of a diamond, you can assure that any stone you purchase is of exceptional quality and avoid common cutting flaws. Different diamond shapes have slightly different requirements for ideal proportions based on how light is reflected within the stone to maximize the brilliance.

Table
The table, or top of the diamond, is the largest facet on the stone. On a round stone, the table should be octagonal & perfectly centered. The table size will vary depending on shape and color of the stone in order to provide the most sparkle with refleted light.

Crown
The stone's crown is the narrow upper area, above the girdle. It the part of the stone that is above the prongs or metal holding the stone in place, and is the most visible. It is also the most prone to scratches.

Girdle
The girdle is a narrow band, parallel to the table, and is the widest part of the diamond. Girdle thickness is criticall to the diamond's strength and must be sufficient to prevent chips and cracks.

Pavilion
The stone's pavilion is the area below the girdle that is the longest part of the diamond with the exception of the emerald or other rectangular shaped stones. In many settings, the pavilion is obstructed, except for the prong or tiffany setting . These settings reveal the pavilion and increases the diamond's brilliance by allowing light to enter at different parts of the stone.

Cutlet
The cutlet is the tiny part of the diamond at the base of the stone and is often used to balance out the facets and give it a more symmetrical appearance.

Facets
The stone's facets are the smooth polished planes that make up it's surface. In a typical round diamond, there are 58 facets though fancy shapes often have a greater number. The fewer facets a stone has, the less refraction and brilliance it will give off.

By being familiar with the anatomy of a diamond and how it affects quality, a savvy shopper can buy a far better than average quality stone.




Free Blog CounterEnglish German Translation